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Know Your Audience

Know Your Audience is a weekly podcast that interviews journalists, bloggers, data scientists, and analytics/audience development professionals. The goal is to start a meaningful conversation about what it takes to create engaging content and learn from the people who are shaping the future of media. Learn more at http://getkya.com/podcast.
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Know Your Audience
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Jan 30, 2016

Our first episode features Melanie Deziel. Melanie is a branded content strategy consultant and the founder of the Overlap League, a native ad industry community and newsletter.

Listen to what Melanie had to say about what sponsored content really is, what it means for our industry, and the art of storytelling.

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