Know Your Audience

Know Your Audience is a weekly podcast that interviews journalists, bloggers, data scientists, and analytics/audience development professionals. The goal is to start a meaningful conversation about what it takes to create engaging content and learn from the people who are shaping the future of media. Learn more at
RSS Feed Subscribe in Apple Podcasts
Know Your Audience

All Episodes
Now displaying: March, 2016
Mar 29, 2016

Our next episode features Matt Ortile. Matt is an Editor at Buzzfeed editing Buzzfeed Philippines and working on Global Editorial Operations.

Listen to what Matt had to say about the kinds of content one finds on Buzzfeed Philippines, which stories hit the nail on the head with impressive analytics, and why it’s important to balance hard-hitting journalism with fun, emotional stories.

Also, season one of the Know Your Audience podcast is wrapping up! The finale will air next Tuesday. It features Elite Daily Co-Founder Gerard Adams. Don’t miss it!

Mar 22, 2016

Our next episode features Kai Teoh. Kai is a developer at the Journal News (aka

Listen to what Kai had to say about developing products for the newsroom, the benefit of having a diverse skillset, and how tech and data can bring your news to a whole new level.

Mar 15, 2016

Our next episode features Jasmine Bager. Jasmine is an independent journalist focusing on women, the Middle East, and the arts.

Listen to what Jasmine had to say about being a Saudi journalist in New York City, the habits of successful freelancers, and what makes a good story.

Mar 8, 2016

Our next episode features Thomas McBee. Thomas is the Director of Growth and an Editor at Quartz.

Listen to what Thomas had to say about how to produce content for a global audience, the formula for amazing headlines, and a publication’s sense of self.

Mar 1, 2016

Our next episode features Caitlin Kelly. Caitlin is a journalist generalist – a writer and editor with extensive experience working with publications such as the New York Times and Quartz.

Listen to what Caitlin had to say about human storytelling, the art of the interview, and how to grab someone by the lapels.