Know Your Audience

Know Your Audience is a weekly podcast that interviews journalists, bloggers, data scientists, and analytics/audience development professionals. The goal is to start a meaningful conversation about what it takes to create engaging content and learn from the people who are shaping the future of media. Learn more at
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Know Your Audience

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Now displaying: January, 2016
Jan 30, 2016

Our next episode features Elizabeth Woyke. Elizabeth is an Editor at the MIT Technology Review magazine and an accomplished business and technology reporter.

Listen to what Elizabeth had to say about what makes the intersection of business and technology fascinating, her extensive experience in the industry, and the approach needed in order to produce a well-researched, informative piece.

Jan 30, 2016

Our first episode features Melanie Deziel. Melanie is a branded content strategy consultant and the founder of the Overlap League, a native ad industry community and newsletter.

Listen to what Melanie had to say about what sponsored content really is, what it means for our industry, and the art of storytelling.