Know Your Audience

Know Your Audience is a weekly podcast that interviews journalists, bloggers, data scientists, and analytics/audience development professionals. The goal is to start a meaningful conversation about what it takes to create engaging content and learn from the people who are shaping the future of media. Learn more at
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Know Your Audience

All Episodes
Now displaying: 2016
Apr 5, 2016

Our next episode features Gerard Adams. Gerard is a thought leader, angel investor, and Co-Founder of Elite Daily.

Listen to what Gerard had to say about leaders creating leaders, the success of Elite Daily, and why it’s important to hustle and work hard to achieve your dreams.

Mar 29, 2016

Our next episode features Matt Ortile. Matt is an Editor at Buzzfeed editing Buzzfeed Philippines and working on Global Editorial Operations.

Listen to what Matt had to say about the kinds of content one finds on Buzzfeed Philippines, which stories hit the nail on the head with impressive analytics, and why it’s important to balance hard-hitting journalism with fun, emotional stories.

Also, season one of the Know Your Audience podcast is wrapping up! The finale will air next Tuesday. It features Elite Daily Co-Founder Gerard Adams. Don’t miss it!

Mar 22, 2016

Our next episode features Kai Teoh. Kai is a developer at the Journal News (aka

Listen to what Kai had to say about developing products for the newsroom, the benefit of having a diverse skillset, and how tech and data can bring your news to a whole new level.

Mar 15, 2016

Our next episode features Jasmine Bager. Jasmine is an independent journalist focusing on women, the Middle East, and the arts.

Listen to what Jasmine had to say about being a Saudi journalist in New York City, the habits of successful freelancers, and what makes a good story.

Mar 8, 2016

Our next episode features Thomas McBee. Thomas is the Director of Growth and an Editor at Quartz.

Listen to what Thomas had to say about how to produce content for a global audience, the formula for amazing headlines, and a publication’s sense of self.

Mar 1, 2016

Our next episode features Caitlin Kelly. Caitlin is a journalist generalist – a writer and editor with extensive experience working with publications such as the New York Times and Quartz.

Listen to what Caitlin had to say about human storytelling, the art of the interview, and how to grab someone by the lapels.

Feb 1, 2016

Our next episode features Yinka Adegoke, the Africa Editor for Quartz, a global, digital-only business news publication.

Listen to what Yinka had to say about shaping the coverage of an entire continent of economies, what makes his team of journalists exceptional, and why traveling and experiencing a place first-hand gets you a better story.

Feb 1, 2016

Our next episode features Ian Bell and Dan Gaul, the CEO and CTO of Digital Trends, a media company and consumer tech review site that has over 24 million unique monthly users.

Listen to what Ian and Dan had to say about staying true to what you’re passionate about, how a successful company means having a happy team, and the best new tech that’s out there.

Jan 30, 2016

Our next episode features Elizabeth Woyke. Elizabeth is an Editor at the MIT Technology Review magazine and an accomplished business and technology reporter.

Listen to what Elizabeth had to say about what makes the intersection of business and technology fascinating, her extensive experience in the industry, and the approach needed in order to produce a well-researched, informative piece.

Jan 30, 2016

Our first episode features Melanie Deziel. Melanie is a branded content strategy consultant and the founder of the Overlap League, a native ad industry community and newsletter.

Listen to what Melanie had to say about what sponsored content really is, what it means for our industry, and the art of storytelling.